Apple Launches Apple Music Subscription Service on June 30

apple wwdc-1100232 apple music
Photo: Janko Roettgers / Variety

Apple officially introduced its new music streaming service, dubbed Apple Music, at its WorldWide Developer Conference (WWDC) in San Francisco on Monday. The new service will cost $9.99 a month when it officially becomes available at the end of this month; Apple will also offer users a family plan for up to six family members for $14.99 a month, and give new users three months for free.

Apple Music will be available in more than 100 countries, and it will be accessible on iOS, Mac OS and Windows right away, as well as via a new Android app as well as an app on Apple TV later this fall.

Apple CEO Tim Cook was joined by music industry veteran and Beats Electronics co-founder Jimmy Iovine onstage. “In 2015, the music industry is a fragmented mess,” Iovine said. “That’s why Apple intended to bring curated radio, personal collections, an on-demand catalog and interaction with artists all in one place.”

The new service includes an on-demand streaming component, a curated radio service dubbed Beats One and a platform for artists to reach out to fans that Apple is calling Connect. Beats One is being dubbed at a worldwide radio station that is streaming live from studios in New York, Los Angeles and London, and can be accessed next to other radio stations within the new Apple Music app.

“The truth is, Internet radio isn’t really radio,” said Apple senior VP Eddy Cue when introducing Beats One.

Instead, Internet radio has been all about playlists. That’s why Beats One will use real on-air DJs, including former BBC One star DJ Zane Lowe, who got hired by Apple earlier this year.

Apple also invited Drake on stage to talk about the benefits of Connect, which the company touts as a way for artists to publish art and playlists to promote their albums. Users can access more than 10,000 ad-free HD music videos through Apple Music, and the iOS app for Apple Music includes Siri integration to launch into the playback of songs with a simple voice command.

Apple acquired Beats Electronics a little over a year ago for $3 billion. As part of the acquisition, it also got its hands on Beats Music, which had launched as a Spotify-like streaming service earlier that year. Apple Music’s focus on recommendations looks a lot like Beats, and Apple Music Connect seems to have its DNA based in Topspin, a merchandise and networking platform for artists that Beats acquired a year ago.

The impending launch of Apple’s music service had been widely reported over the last couple of weeks. Among the details to leak was that Apple reportedly didn’t have all of the necessary licenses for the service by the end of last week. Apple didn’t detail its music industry partners Monday, but seems to have resolved those differences in time: The service is launching with more than 30 million songs, mirroring similar offerings from Spotify, Rdio and Rhapsody.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Marketplace

    Leave a Reply

    7 Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    1. MichaelV says:

      I don’t care about this, i’m earning around 5000$ a month. There is very useful way i found on the web. If you want to learn it too, just type in google: Willis Mounts Strategy

    2. Well come to the best technology in the world today APPLE is leading other techs as long as i am concern in my own point of view with APPLY TECH FORGET ABOUT ANY OTHER TECH. i only apple THAT GIVES YOU WHAT YOU REALLY WANT WITHOUT ANY COMPLAINS.

      UP APPLE 4REAL….. I appreciate APPLE AND TECH.

    3. Turbo says:

      Apple’s VP is a moron. As an Internet radio station owner and DJ I can tell you for fact Internet radio isn’t just playlists. There are tons of Internet radio stations worldwide with DJs. He should research before he speaks.

    4. TRW says:

      They forgot about Dre.

    5. Bill says:

      Paying to listen to DJs? I think that’s called Sirius/XM Online.

      I was hoping for high quality to beat Tidal, perhaps using MQA.

    6. Jacques Strappe says:

      Meh. The day the music died…long before Apple announced this. Too little too late.and too much competition for a shrinking, diverse audience.

    More Digital News from Variety

    Loading