Apple Keeps Watch Numbers Under Wraps, Sells 47.5 Million iPhones

Apple Won't Say How Many Watches

Want to know how many watches Apple has sold since starting to sell the product this spring? Then better be patient: Apple didn’t divulge any actual sales numbers during its fiscal Q3 of 2015, with Apple CEO Tim Cook only saying that sales of the device had exceeded Apple’s internal expectations, initially leading to shortages

“Demand immediately exceeded supply by a wide margin” after Apple opened up pre-orders for the product in April, said Cook, forcing the company to delay the launch in its stores. However, Cook said that the company has caught up with demand now, and has started to sell it in 19 countries, with three more countries coming soon.

In its earnings release, Apple decided to include the product in the same operating segment that also includes money made with Apple TVs, Beats headphones and other accessories. Revenue for this segment rose to $2.6 billion, compared to $1.7 billion a year ago.

Apple CFO Luca Maestri said that the watch contributed to “well over 100 percent” of the growth of the category, suggesting that Apple sold at least $1 billion in Apple watch devices. He added that the company won’t break out watch sales any time soon to make sure that competitors don’t learn too much about the success of the product.

Apple did share more detailed numbers about its other key products: The company sold 47.5 million iPhones during its most recent quarter. Last year, Apple sold a total of 35.2 million iPhones during the same quarter. iPad sales continued to decline, with the company selling a total of 10.9 million tablets during its fiscal Q3. Last year around, that number still stood at 13.3 million.

Apple saw its quarterly revenue climb to $49.6 billion, up from $37.4 billion during the same quarter last year. Quarterly net profit came in at $10.7 billion, up from $7.7 billion a year ago. This equals earning of $1.85 per share, up from $1.28 per share last year.

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