ABC ‘Marvel’s Agents of SHIELD’ Characters to Join ‘Marvel Future Fight’ Mobile Game

Agents of SHIELD - Marvel Future
Courtesy of Marvel Entertainment

Marvel Entertainment is engaging in its first-ever collaboration between TV and gaming divisions: The studio will bring nine characters from ABC’s “Agents of SHIELD” to the free-to-play “Marvel Future Fight” mobile game.

The idea behind the Mouse House synergy: to both promote season 3 of “Agents of SHIELD,” which premieres Sept. 29 on ABC, and the Marvel role-playing game to drive fans between the platforms.

“It’s about making two things much stronger,” said Peter Phillips, exec VP and G.M. of interactive and digital distribution for Marvel Entertainment. “Part of the strength of our mobile titles is that they enable us to integrate very contemporary content.”

On Oct. 7, “Marvel Future Fight” will add the following “SHIELD” characters: Phil Coulson, Daisy Johnson (in her Quake costume), Deathlok, Melinda May, Bobbi Morse, Lincoln Campbell, Sif, and bosses Raina and Gordon.

“Marvel Future Fight” is a role-playing game featuring more than 50 Marvel characters, including the Avengers, Spider-Man and the Guardians of the Galaxy. The game has been downloaded more than 20 million times since launching May 1. It’s free to play, with in-app purchases that let players enhance their characters’ powers and weaponry.

For the TV side, the “Agents of SHIELD” game tie-in is a chance to try to stand out from the crush of fall premieres, said Dan Buckley, Marvel’s president of TV, publishing and brand management. “It’s always nice to get some extra publicity in the second week (of the season),” he said. “That’s when marketing dollars start to become thinner.”

Adding the “SHIELD” gang to “Future Fight” also affords Marvel the chance to extend storylines and build on backstories to engage fans in a brand-new experience, said Marvel Games creative director Bill Rosemann. But, he added, “we created this game for whether you watch the show or don’t.”

The actors from “Agents of SHIELD” TV show aren’t voicing the game characters, however. Marvel produces “Future Fight” in partnership with South Korea’s Netmarble Games, which recently invested $130 million in L.A.-based game developer SGN.

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  1. in for shield of agents do all games for good ok now

  2. straussET says:

    Bobbi Morse ? Really ? Mocking bird is there already, unless this is her new costume.

  3. Nitesh Tamang says:

    Its good….but I was expecting Wolverine n Deadpool…. This would be much awesome to see both of them playing against marvel universe… Hehe

  4. d says:

    hope that its a special mission like the guardians and antman series

  5. Ben says:

    yasssssssssssssss!!!! can’t wait for the update.

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  7. Ryus says:

    Looking forward to this. Especially for Coulson, Daisy and Sif. Hoping they’re overpowered characters, lol.

  8. Big Guy says:

    It’s sad that they created more characters for a trash show like Agents of SHIELD than they did for a comic event like Secret Wars.

    • Irvine says:

      Dude, it’s pretty much the best show on T.V. right now (especcially considering last season of Game of Thrones was particularly boring).

      Not to mention, the characters are even added in the comic book serie! Tomorrow there’s supposed to be a one-shot for Melinda May! So I’m glad they also including the characters into phone-games. Sadly, I don’t play those, I don’t even use cellphones. But if I were, I’d download this game right away just because they are including those characters.

    • Mark Fuston says:

      AoS is awesome..and they may add more later on, who knows. But you have to remember, the game is a tool for advertising the MCU first and foremost, so the comic stuff kinda takes back burner in their eyes. If they were going to do Secret Wars right they’d need Doom and Reed, and we know that’s not gonna happen any time soon since they don’t want to advertise characters they don’t own the cinematic rights to.

    • Neoxon says:

      Agents of SHIELD is actually good now, mind you.

    • I quite enjoy that “trash show” and so do a lot of other people I know.

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