PARIS– Viacom Intl. Media Networks and BET Intl. are launching a 24-hour channel and multiscreen service dedicated to U.S. Black culture in France
Set to roll out in Gaul on Nov.17, the channel will be inspired by urban culture, music, fashion and society. The network will also mix international shows like “Real Husbands of Hollywood,” “Being Mary Jane,” (pictured above) “Nellyville” and “The Wendy Williams Show,” as well as awards programs like the BET Awards, the BET Hip Hop Awards and Black Girls Rock. Local productions from France will also be part of the BET offer in Gaul.
With the launch of BET Networks in Gaul, Viacom expects to reach 17.6 million households in the country.
The BET channel will be available on multiple screens, including a linear channel as well as non-linear services distributed via Canalsat, Numericable/SFR, Free, Bouygues Telecom. The launch plan includes a dedicated website, an app featuring exclusive videos and BET Radio as well as social media accounts.
“We have worked diligently toward this day of bringing BET to France and are excited to deliver our authentic voice that reflects, respects and elevates the diversity of our audiences across the world,” said Debra L. Lee, chairman and CEO of BET Networks. “We’re thrilled to continue our tradition of working with established and upcoming Black talent.”
Lee also said the network will soon bow a New Faces search across the country.
“Globally, this launch will increase BET’s global reach to over 125M HH across North America, the Caribbean, the UK, Africa and France,” said Michael D Armstrong, executive VP and general manager of international brand development. “We are the leading choice for viewers around the world who look to BET for compelling scripted, reality, award shows, music and news programming.”
Raffaele Annechino, exec VP and managing director of Viacom International Media Networks South Europe, Middle East and Africa said “The full BET channel launch will expand Viacom’s distribution in France, one of the biggest markets in Europe, to 19 channels, in addition to our multiplatform products and the content available via all devices.”