LONDON — NBCUniversal International has signed a multi-year licensing pact with China’s Alibaba Group, the world’s largest e-commerce company. The agreement encompasses titles from Universal Pictures’ new release and library slate, available on Alibaba’s TMall Box Office service from this month.
Included in the Alibaba deal are $1 billion-topping blockbusters “Fast & Furious 7” and “Jurassic World,” which were also box office hits in China, as well as “Minions,” set for a 3D release in China on Sept. 13. Universal Pictures has enjoyed a record-breaking year around the globe, achieving the highest grossing box office in a year for any studio, both in the U.S. and internationally.
The agreement forms part of NBCUniversal’s ongoing plans to expand its businesses outside of the U.S., particularly in key consumer growth markets such as China, where subscription VOD is forecast to grow rapidly in the next few years.
Kevin MacLellan, chairman, NBCUniversal International, commented: “This partnership will continue to increase our reach in the market, as well as driving additional revenues for us in Asia. NBCUniversal is committed to licensing high-quality programming to Chinese platforms in order to provide great entertainment experiences to the Chinese audience.”