LONDON — Collective Studio 71, a multi-channel network formed by the merger of Collective Digital Studio and ProSiebenSat.1’s Studio 71, Germany’s largest MCN, has hired Adam Boorstin as executive VP of global digital distribution.
Boorstin most recently served as head of partnerships at BuzzFeed Motion Pictures. In his new role, Boorstin will oversee distribution for all CS71 content and lead the expansion of CS71’s distribution network to new platforms. Boorstin will be responsible for forging new partnerships with distributors. He will identify new opportunities to distribute existing content, while also exploring exclusive custom content deals for CS71 creators with VOD, subscription VOD and OTT platforms. He will report to CDS CEO Reza Izad.
“As we further expand Collective Studio 71’s global footprint, Adam will ensure that our content distribution is diversified across a mix of worldwide portals and social platforms,” said Izad. “There has never been a better time for content creators as more digital video distributors emerge, and we have the unique ability to deliver large audiences to those platforms. Adam has the right experience and relationships to do just that and help us build out our model in local markets around the globe.”