Disney XD’s foray into competitive eSports continues to grow.
The program, called “Clash of Karts: Mario Kart 8,” will have eight of “America’s best young gamers” teaming up with YouTube personalities to compete in the kart racer in front of a live audience. The show will run for an hour, allowing for multiple rounds of racing.
“Our first experiment earlier in the year was a formal event that was like a decathlon of eSports,” Marc Buhaj, senior vice president of programming and general manager of Disney XD, said to Fortune. “We wanted to focus on a single game with this special and have a more intimate event.”
According to Buhaj, “Mario Kart 8” was chosen because of its wide appeal and the fact that it doesn’t take itself too seriously. It is also the best-selling Wii U game, selling 5.87 million units sold as of Sept. 30.
“Esports is something that’s blossoming, but it’s still early days,” Buhaj said. “How it’ll be covered for the kids’ audience is still something that remains to be seen.”
“Clash of Karts: Mario Kart 8” airs on Disney XD on Dec. 5.