Vox.com has hired Matthew Vree as executive producer of video, who joins the digital-news upstart from PBS Digital Studios, where he headed programming.
At PBS Digital Studios, which he co-founded, Vree developed properties including animated interview series “Blank on Blank,” satirical news show “Everything But the News” and autotuned remixes of several iconic PBS series. Previously, he produced web video and interactive features for Frontline’s international documentary series, “Frontline/World.”
Vox.com’s video production team is led by director of multimedia Joe Posner and senior producer Joss Fong. As executive producer, San Francisco-based Vree will be responsible for growing Vox.com’s video team across studios in New York, Washington, D.C., and the West Coast. Vree also is tasked with developing video content for Vox.com’s Facebook and YouTube platforms.
“Matt is incredible at making really smart, really watchable videos at scale, and his perspective and approach will be a huge addition in growing our video team,” said Ezra Klein, editor-in-chief and co-founder of Vox.com.
Chad Mumm, VP of Vox Entertainment, recently introduced Vree to Klein. “Matt was, from the moment we talked to him, just the right choice,” Klein said. “He’s able to take important, complex topics and give people deeper insight into them.”
Vox Media hired former Washington Post columnist Klein to launch Vox.com in 2014. The website covers breaking news and publishes interviews, original series and in-depth explainers to an audience of some 23 million unique visitors per month.
This summer, Comcast’s NBCUniversal said it would invest $200 million in Vox Media; NBCU also invested $200 million BuzzFeed. Vox Media’s brands include SB Nation, The Verge, Re/code, Eater and Curbed.