Anderson, who joins the agency from MediaLink, is tasked with identifying and creating opportunities between consumer brands and UTA clients across all pratices, including digital media. In addition, he will work to expand the agency’s corporate client roster, which currently includes Delta Air Lines, LinkedIn, Barneys New York and the Consumer Electronics Assn. Anderson reports to Brent Weinstein, head of digital media at UTA.
“As advertisers continue to move further upstream in content creation and distribution, David’s track record and relationships will be an important part of developing opportunities for clients in this space,” UTA CEO Jeremy Zimmer said in announcing the appointment.
At MediaLink, Anderson was senior VP heading the brand consultancy’s L.A. office, working with such clients as Hulu, Twitter, Zynga, Conde Nast, Jukin Media and Funny Or Die. Before joining MediaLink in July 2013, Anderson ran the digital and branded-entertainment businesses at Shine America and held leadership roles at Fox Audience Network.
UTA’s Digital Media practice, formed in 2003, currently has 12 agents and execs. The agency acquired broadcast-news agency Bienstock in 2014 and recently bought the Agency Group, the world’s largest independent music agency.