Univision Communications has hired Mark Lopez, formerly Google’s head of U.S. Hispanic audience sales, as executive VP and general manager of Univision Digital.
Lopez, who officially starts May 1, will be based in Miami. He reports to Isaac Lee, president of news and digital for Univision and CEO of Fusion, the company’s joint venture with ABC News.
In the newly created position, Lopez will lead Univision Digital’s business responsibilities across platforms, working with the media company’s sales, product, technology and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of multiplatform revenue, including expanding into native advertising.
“Mark’s expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCI’s digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward,” Lee said in announcing the appointment.
At Google, which Lopez joined in 2010, he was responsible for developing and growing the company’s U.S. Hispanic media business. Prior to that, he was COO of telecom provider Terra Networks USA from 2007 to 2010. He was previously a publisher at AOL Latino, in charge of all U.S. Hispanic ad revenue, trade marketing and business development.