MoviePass, the subscription service that lets users see an unlimited number of movies in theaters, has hired Erantzeri Corona — previously head of customer acquisition at Hulu — as VP of marketing.
At Hulu, where he worked for about three years before leaving last December, Erantzeri led subscriber-acquisition efforts through multiple paid media channels, with an emphasis on mobile. Prior to that, he was the founder of app-development firm AppOntology and worked in the financial-services industry.
“As an emerging brand that is setting a new standard for moviegoing, we’re thrilled to have Erantzeri join our team,” MoviePass CEO Stacy Spikes said in announcing the hire. “At our core, we’re an innovation company that seeks to make moviegoing cool, fun and easy.”
The standard MoviePass offering, which ranges between $30-$40 per month depending on location, lets subscribers see up to one movie per day at any theater that accepts major credit cards, which is approximately 90% of screens in the U.S. In addition, the company has a pact with AMC Theatres on a pilot program in Boston and Denver for “MoviePass Premium,” priced at $45 per month, which offers access to films in Imax and 3D formats.
“We’re trying to make going to the movies more of a habit,” Erantzeri said. “The reality is, moviegoing is not going away. We want to make attending movies top-of-mind for millennials.”
Investors in New York-based MoviePass, founded in 2010, include AOL Ventures, True Ventures, Lambert Media, Moxie Pictures and several angel investors.