Machinima, the YouTube-oriented digital media company focused on videogamers and fandom culture, has appointed Marc Verville — previously VP of finance for Warner Bros. Home Entertainment — as chief financial officer.
Verville will report to Machinima CEO Chad Gutstein. Warner Bros. is an investor in Machinima, along with Google, Redpoint Ventures, MK Capital, Coffin Capital, Machinima chairman Allen DeBevoise and others.
Gutstein, who joined Machinima last year, has been steadily filling out Machinima’s senior ranks. Earlier this month, the company hired James Glasscock, formerly an exec in Playboy’s TV division, as senior VP of strategy and business development, and named digital-media exec Jamie Weissenborn to a newly created role as chief revenue officer.
“As Machinima enters its next phase of growth, we sought a strategic CFO with a deep understanding of global content and distribution models,” Gutstein said in announcing the hire. “Marc brings traditional and digital content and distribution expertise, strategy and business development acumen, and experience scaling media and entertainment companies with a global reach.”
Verville will be responsible for growing Machinima’s immediate and long-term financial performance, through the development of strategic business opportunities.
Before joining Machinima, Verville spent nine years as a financial executive at Warner Bros., including the past two as VP of finance and business analysis in the Home Entertainment group. Also at Warners, he served as VP for WB Digital Distribution, as the lead finance executive for the development of the video-on-demand, electronic sell-through and U.S. subscription VOD lines of business as well as supporting the acquisition of Flixster.
Prior to Warner Bros., Verville spent three years as senior VP of corporate finance for Gemstar-TV Guide International. He also spent 11 years at the Walt Disney Co., including five years as CFO for Walt Disney Television International in London. Earlier in his career, Verville served as CFO for Internet startup Radical Communication.