Fox Broadcasting has recruited Ariff Sidi as senior VP of digital products and platforms.
Sidi reports to David Wertheimer, Fox’s president of digital, and is responsible for developing programs and products designed to optimize the performance of the network’s programming across nonlinear platforms.
“Ariff is that perfect combination of highly skilled technologist and rabid entertainment and media fan,” said Wertheimer. “He has deep expertise in many areas that will help us deliver even more compelling multiplatform experiences to Fox fans everywhere.”
Prior to joining Fox, Sidi was co-founder and chief technology officer of social-video startup Mainstream, and founder of Pairental, a technology startup develop parental controls for apps.
Previously he worked for Walt Disney Co., serving as the Europe, Middle East & Africa media-distribution technology and product expert based in London. Before that Sidi was at Disney-ABC Television Group as director of technology and product development for video platforms, and he has also held engineering roles at Walt Disney Parks and Resorts Online, Qualcomm and other L.A.-based startups.