Collective Digital Studio (CDS), a multiplatform digital-entertainment company, has announced the appointment of Phil Ranta — previously with YouTube multichannel network Fullscreen — as chief operating officer.
Ranta will oversee the network, engineering and distribution teams and will develop strategies to strengthen and enhance CDS’ MCN. He reports to CDS CEO Reza Izad.
“Phil has a deep understanding of digital media, which makes him an outstanding fit for CDS,” said Michael Green, chairman of Collective Digital Studio. “As we continue to grow, he will play a key role helping us build the infrastructure needed to maximize opportunities that best serve channels, brands and creators.”
At Fullscreen, the YouTube MCN owned by AT&T and Chernin Group, Ranta was VP of network, overseeing the company’s growth to more than 5 billion monthly views. Previously, he served as exec producer at Viva Vision, a mobile video and photo app startup.
“The growth of the network along with the caliber of premium content being produced is what attracted me to CDS, and it’s a very exciting time to come on board,” Ranta said in a statement.
CDS, founded in 2011, is best known for producing “Video Game High School” with RocketJump as well as TV shows “The Annoying Orange,” “Epic Meal Time” and Lucas Cruikshank’s “Fred.”