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Sony Crackle Taps FX’s Adam Lewinson to Head Programming, Marketing

Adam Lewinson, after more than a decade at FX Networks, has joined Crackle as senior VP of programming, marketing and operations.

Lewinson reports to Eric Berger, exec VP of digital networks for Sony Pictures Television and GM of Crackle.

As head of programming, Lewinson will oversee acquisition and scheduling of content, and will work with Crackle’s development team on original series. In his role as marketing boss, he will lead brand management, strategic partnerships, customer acquisition and retention, and oversee the launch strategy for Crackle’s originals. In addition, Lewinson will work with Crackle’s ad-sales, product and technology teams.

Lewinson’s new gig marks his return to Sony Pictures, where he previously held positions at Columbia Pictures and Columbia TriStar Home Video.

“As we solidify ourselves as a leading over-the-top television network, Adam will play an integral role in accelerating the Crackle brand,” Berger said in announcing the hire. “Adam’s profound insight into the ever-evolving television landscape is extraordinary and we look forward to having him on board to help grow our business, which is at the forefront of how TV networks address consumer behavior.”

At FX Networks, Lewinson most recently was senior VP of programming and production, where he spearheaded the launch of FXM (formerly Fox Movie Channel) and oversaw the channel’s programming portfolio.

While at FX he was responsible for development and production of shows including “Sons of Anarchy” companion series “Anarchy Afterword,” 10/90 sitcom “Partners” and the Primetime Creative Arts Emmy Awards. FX’s “A Tribute to Mel Brooks,” for which he was an exec producer, won a 2015 Creative Arts Emmy for outstanding short-format nonfiction program for

Before joining FX in 2004, Lewinson was VP of studio entertainment at Lifetime. He holds a bachelor of fine arts degree in English and film from Vassar College and a master of fine arts degree from the American Film Institute.

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