Youku Tudou, one of China’s top online video platforms, has struck half a dozen corporate alliances that accelerate the migration of Internet properties into feature films. The Internet is currently one of the hottest breeding grounds for new filmmakers in China and has produced several hit films and new talent.
The partnerships involve two IP providers, Mopian, and Readers Publishing and Media. They also include IP incubation partner BlueVision Media, and cross-screen partners CCTV-6, AirMedia and Fundamental Films.
Mopian owns more than a dozen popular properties and has an accumulated readership of over 300 million, according to Youku Tudou. The first batch of titles to be incubated are the most popular ones on Mopian’s qidian.com site, including “Unlimited Terror,” “A Tale of the Dragon and Snake” and “Yang God.” Readers Publishing and Media has a library of over 300 titles built over the last 30 years, with a focus on youth, love and suspense.
“Chinese movie audiences are calling for more quality titles, while the Chinese movie business demands a larger and continuous flow of new IPs. By working with prominent partners across different domains, Heyi Pictures is building an open platform to develop stronger IPs across multiple screens to bring to these audiences,” said Allen Zhu, senior VP of Youku Tudou and CEO of Heyi Pictures, in a statement.
CCTV-6 is China’s national channel for movies. AirMedia is China’s largest airline advertising platform covering 90% of the digital air media market. Fundamental Media is the largest operator of streaming and outdoor media in subways in China.