Tencent Licenses 1.5 Million Songs in Deal With Online Rival NetEase

QQ Music, the digital music unit of Chinese social media giant Tencent, has partnered with NetEase Cloud Music to license 1.5 million songs from its repertoire to NetEase.

The roster of QQ Music now features over 15 million authorized songs from companies including Sony Music, Warner Music Group and Korea’s YG Entertainment.

Tencent said that by licensing titles to a rival platform it is “reinforcing its mission to grow the market for streaming of licensed world-class music content that respects the IP of artists and creates a more legitimate industry.”

The deal marks the first partnership between online music platforms in China after the National Copyright Administration released a policy statement in July to improve online music streaming licensing.

The two companies said that they will also explore further opportunities together such as digital album sales.

  • Over the border in Hong Kong, police said Wednesday that they had cracked down on a case of distribution of suspected pirated music files on a local discussion forum and arrested a 21-year-old man.The suspected pirated music files were being uploaded onto a cyber locker for downloading. Members of the discussion forum, after replying a message post, could access a hyperlink to the cyber locker to download the suspected pirated music files. The police did not name the man, but said that he had made concert recordings, edited the files and published them before the (unnamed) band’s own official album could be released.

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