The agreement includes digital rights to over 2.5 milion copyrights, including recordings from artists Scorpions, Jean-Michel Jarre, Black Sabbath, Kylie Minogue, Boyz II Men, Smashing Pumpkins and Bryan Ferry, as well as rights in songs from Bruno Mars, John Legend, Robbie Williams, the Rolling Stones, Aerosmith and will.i.am.
Alibaba will promote BMG content through channels including its streaming apps Xiami and TTPod.
“We are delighted to join hands with BMG to develop a new business model that combines music with e-commerce in China’s entertainment sector. Our rich experience in big data analysis will help us lead innovation in the music industry that ultimately enhances customer experience,” said Patrick Liu Chunning, president of Alibaba’s Digital Entertainment business unit, in a statement.
In November BMG struck a worldwide deal with leading Chinese independent music label Giant Jump to manage its music publishing and recording rights both domestically and internationally.