‘Marvel’s Agent Carter’ Opens to Solid but Unspectacular Ratings for ABC

'Marvel's Agent Carter' Finale TV Review

“Marvel’s Agent Carter” opened to decent but unexceptional ratings for ABC on Tuesday night, placing second to the strong “NCIS” shows on CBS and outperforming most of this season’s “Agents of SHIELD” numbers, but losing steam in its second half.

Nearly 16 months after Marvel’s “Agents of SHIELD” opened to blockbuster ratings (4.7 rating in 18-49, 12.1 million viewers overall), the limited series “Agent Carter” did a 1.9 rating/6 share in adults 18-49 and 6.7 million viewers overall — a rating that tops all but the premiere episode of “Agents of SHIELD” this season. Nobody expected the newcomer to match those “SHIELD” numbers, but a 1.9 for a heavily hyped premiere is rather middling.

“Agent Carter” lost some young-adult viewers as it progressed, starting with a 2.0 rating for the first two half-hours (strong for ABC in the time period) before slipping to a 1.9 at 9 p.m. and a 1.7 by 9:30. The rating for the final half-hour is the same delivered by the fall finale of “Agents of SHIELD.”

Based on a supporting character who appeared in the “Captain America” movies, “Agent  Carter” will regularly air at 9 p.m., filling the “Agents of SHIELD” timeslot for the winter.

CBS won Tuesday behind “NCIS” (2.8/9 in 18-49, 19.5 million viewers overall) and “NCIS: New Orleans” (2.5/7 in 18-49, 17.4 million viewers overall) — the top two shows of the night in demos as well as total viewers. Both shows matched their season highs in 18-49, with “NCIS” drawing its largest overall audience in nearly a year.

In the night’s 10 p.m. hour, CBS’ “Person of Interest” (1.7/5 in 18-49, 10.0 million viewers overall) tied in 18-49 with NBC’s “Chicago Fire” (1.7/5 in 18-49, 6.7 million viewers overall), with the former falling off sharply from its lead-in while the latter spiked from its own. ABC’s “Forever” (1.1/3 in 18-49, 4.9 million viewers overall) remained a distant third and didn’t seem to get any bump from “Agent Carter.”

Fox finished close behind “Agent Carter” in the night’s opening hour with the premiere of the new “MasterChef Junior” season (1.8/5 in 18-49, 5.3 million viewers overall), matching the demo score of its fall-season premiere. The cooking competition ranked second among the Big Four for its hour in adults 18-34 (1.4/5).

Fox won the comedy battle in the 9 o’clock hour, with an above-average “New Girl” (1.5/4 in 18-49, 3.2 million viewers overall) easily besting NBC’s “Marry Me” (0.8/2 in 18-49, 2.0 million viewers overall). It was closer at 9:30 p.m., with Fox winning in 18-49 over NBC’s “About a Boy” (1.0/3 to 0.8/2) while the latter prevailed in total viewers (2.7 million to 2.2 million).

These are season lows for the NBC comedies, which have fallen off sharply from their earlier numbers when they were propped up by “The Voice.” “Parks and Recreation,” which has its final-season premiere next week, led into “Marry Me” last night with a repeat (0.8/2 in 18-49 and 2.1 million viewers overall).

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  1. paul says:

    good show with bad time slot and is poorly promoted

  2. WATCHTOWER says:

    With the failure of this so-called “Agent Carter“ to find an audience in America they should have kept this propatainment waste across the ocean where it came from, where it belongs and where it better stay permanently.

  3. Kevin berry says:

    I loved this show! I was hooked the first five minutes,which is an accomplishment considering I hate all these ncis shows and there is never really anything good or fun to watch on tv,except maybe downton abbey ! So I hope agent carter grabs a following it’s deserving!

  4. Who really rearrange their schedule around a TV show now-a-days anyway? Besides DVR, you can stream from XFINITY, ABC.COM any time you want. Besides, its not like you can skip the commercials on any of the services anyway, the network still gets the money. I loved Agent Carter. It hits the ground running the first 5 minutes in, unlike Agent of SHIELD, which took half of a season to warm up.

    • Ian Fleming says:

      I wish somebody would mention that to the mainstream media outlets that continually attempt to put AoS down. Like you say, very few people watch TV shows the conventional way anymore. Overnight numbers are meaningless nowadays.

  5. Vivian says:

    Why do they have to put all the good shows on the same night…I DVR’d it so I could watch NCIS so will watch it tonight or tomorrow. Happens all the time, some night multiple shows I want to see and then nothing on most of the other nights which is why on demand and DVR became so popular.

  6. SAMURAI36 says:

    It doesn’t seem to be a problem for Flash, which is on just an hour before. Funny though; the same reasoning was given to Constantine which appears on Friday nights @ 10pm, but people changed that down, & instead claimed it was a terrible show.

    All this does, is solidify that the “Mighty Marvel Machine” doesn’t do all that well on TV. Take notice to how they’ve foregone TV altogether, & have taken to pitting their “TV shows” on Netflix, & are releasing an entire “series” in one lump sum. So the conventional TV rules of measurement no longer apply to them.

    • juicy poke says:

      Honestly, CW standards are in an entirely different zoo than something like Agent Carter. I give credit for Agent Carter doing what it did being that Peggy Carter isn’t exactly a top tier superhero character like say the Flash or even the Green Arrow.

    • meme-com-poop says:

      The Flash’s success is a little misleading. Agents of SHIELD is doing better than the Flash when it comes to ratings and viewers. The Flash ratings are great, *for the CW*. If it was on a regular network, it would be *struggling* worse than AoS.

  7. Ian Fleming says:

    So, the problem is not with the program (Agents of SHIELD or Agent Carter) but with the scheduling. Maybe a Tuesday night is a bad time for this kind of show. It kind of puts things into perspective.

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