In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Jupiter Ascending” displaced “American Sniper” with the top TV ad spend, laying out an estimated $10.3 million on 972 national airings across 46 networks, led by MTV and Comedy Central.
But “American Sniper” fell only one spot, to No. 2 with an estimated spend of $8.8 million on 989 national airings across 47 networks, also led by MTV and Comedy Central. This continues the movie’s impressive run on the top ad spend list, where it has remained a factor since its debut nearly a month ago.
The remainder of the list are all newcomers. “The Boy Next Door” entered at third on the back of a $6.3 million estimated spend on 1,062 national airings across 31 networks, led by E! and Oxygen. Meanwhile “Strange Magic” came in at fourth with a $5.5 million spend on 892 national airings across 27 networks led by Disney XD and Nick.
Finally, “The Loft” rounds out the list at fifth, with a $5.4 million spend on 1,306 national airings across 29 networks led by Spike and Tru TV.
Universal Pictures spent its way to relative par with Warner Bros., the usual studio leader in national TV ad spend this week. Universal Pictures spread eleven trailers around more networks and shows, almost doubling the number of overall airings of Warner Bros, which placed eight different commercials into rotation.
1 Movie titles with a minimum spend of $100,000 for airings detected between 01/13/2015 and 01/19/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.