Larry Goldman, PR Executive, Dies at 64

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Lawrence (Larry) Drew Goldman, a well-respected veteran public relations executive instrumental in launching many careers, died October 18 at his home in Woodland Hills following a lengthy illness. He was 64.

At the firm of Stan Rosenfield & Associates, he was made a partner under the Rosenfield/Goldman banner. Goldman left Rosenfield/Goldman to become a founder in the firm of Bender Goldman Helper. Goldman joined the entertainment division of Hill & Knowlton in 2000, then served as a public relations consultant for LMNO Productions.

Born in the Bronx, Goldman began his professional career as a page at NBC in New York for Johnny Carson’s “Tonight Show.” He moved to Los Angeles in the early 1970s, and his first job in public relations was at Jay Bernstein Public Relations.

He is survived by his wife, Meryl, whom he married in 1977; two children, Michael and Carrie; and several nieces and nephews.

Services and internment will be at 1 p.m., Tuesday, October 20, at Eden Memorial Park, 11500 Sepulveda Boulevard, Mission Hills, Calif.

Donations may be made to the UCLA Glioblastoma Cancer Research Department.


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  1. Bob Crutchfield says:

    I am shocked to learn of Larry’s passing. I was just thinking of him today, as we were good friends as well as business associates, and decided to Google him. Could not believe that he died so recently and at such a young age! He was an excellent publicist/pr man and during my stays at Lorimar and then Universal TV I hired he and his firm, Bender, Goldman, Helper to handle many television shows for my departments. They ALWAYS did a great job. We enjoyed many lunches and after-work social drinks over the years. My condolences go to his wife and children. He was a fine family man and a loyal friend. RIP Larry.

  2. Amy Levy says:

    A really nice guy who had big ideas and gave amazing client service. He also was generous with his time and patience for someone new to the business. So sorry to hear of his loss.

  3. Larry Deutchman says:

    I can remember taking a P.R. class he taught at USC with Dean Bender back at the beginning of my career. We touched base from time to time over the years. Nice, helpful guy.

  4. Jayne Wallace says:

    Terribly saddened to hear about Larry’s passing. Stupid cancer! He was a wonderful guy who made a big difference in my life. Deepest sympathies to his wife Meryl. sure he’s laughing it up, up there or wherever with some ol’ celebs and PR buddies RIP

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