WME/IMG is beefing up its representation of fashion-related artisans with the acquisition of management-consulting shingle Wall Group.
The company represents a broad roster of fashion stylists, hairstylists, makeup artists and production designers based in New York, Paris, London and Los Angeles. The company, headed by founder Brooke Wall, also provides consulting services to brands ranging from Procter & Gamble and Target to Chanel and LVMH.
“Brooke and her team have spent nearly two decades developing a unique omnipresence in the fashion and entertainment industries,” said IMG chief content officer Mark Shapiro. “Their expertise and access make the Wall Group an excellent addition to our growing global fashion portfolio, and we’re excited for all the creative and partnership opportunities ahead.”
Wall Group will continue to operate autonomously from the rest of IMG’s fashion-related units. Wall and directors Ali Bird and Kate Stirling will continue in their roles.
“We have always believed that the individuals we represent have the potential to be experts, and even celebrities, within their chosen fields,” said Wall. “We couldn’t be more thrilled to partner with WME/ IMG, a company that has shown great expertise and leadership in creating these types of opportunities for its clients and partners.”
Wall Group is the latest in a string of acquisitions by the sports- and fashion-centric IMG since it merged with WME in early 2014. The list includes Global eSports Management, Icon Sports Management, MADE Fashion Week, Australian music booking agency Artist Voice and Professional Bull Riders Inc.
On Monday, WME/IMG co-CEO Ari Emanuel, speaking at the Fortune Brainstorm Tech confab, sketched out a vision of the company expanding its reach around the world into everything from sports to fashion to food and wine festivals. The enlarged WME/IMG has the capability to produce and distribute content and events and has become an attractive platform for advertisers at a time when marketing and sponsorship is undergoing dramatic changes.
“We’re a unique asset in the changing landscape of entertainment and distribution systems,” he said.
Wall Group compliments WME/IMG’s existing fashion operations. Those include the events wing, which produces more than 32 major fashion events around the world, the IMG Models representation wing and Art + Commerce, which reps artisans and image-makers.