Disney’s Hollywood Studios Theme Park to Get New Name

Disney to rebrand Hollywood Studios

Disney plans to give its Hollywood Studios theme park a new name — which would become the park’s third since it opened in 1989.

Walt Disney Co. chairman-CEO Bob Iger revealed the planned rebranding while taking questions during the company’s annual shareholders meeting, held Thursday in San Francisco.

When asked by a young guest if Hollywood Studios would be renamed, Iger inadvertently said it would, but tried to backtrack when realizing the plans had yet to be announced. He provided no other details other than to say that the Orlando park is currently getting a significant overhaul, which would be followed by a rebranding when the updates are complete.

A number of attractions have been shuttered, including its backlot studio tour, to make way for new ones. Those could include additional “Star Wars”-themed rides and attractions. Mickey Mouse’s sorcerer’s hat from “Fantasia” (seen above) is also being removed, having blocked the facade of a replica of Hollywood’s TCL Chinese Theater, which houses “The Great Movie Ride.” That attraction is getting an upgrade as part of a partnership with Turner Classic Movies.

The park originally operated as Disney-MGM Studios until 2008.

Hollywood Studios is one of four theme parks that Disney operates at Walt Disney World in Orlando. The park has a theme of 1930s and ’40s Hollywood and houses the Tower of Terror, “Star Tours,” “Toy Story Midway Mania,” an “Indiana Jones” stunt show and other attractions. It also had been the home of an “American Idol” show, but that’s also ended its run.

Walt Disney World has a number of major updates under way, including the construction of an “Avatar” land inside the Animal Kingdom theme park. It also recently completed an expansion of Fantasyland inside the Magic Kingdom, the world’s most visited theme park each year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 9

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Dan says:

    I don’t know if they’re really going to do anything to the park besides close attractions with no replacement, that seems to be what the park’s about now, seeing how few attractions they can still get away with and still get people to come

  2. monica says:

    MGM Studios will always be close to my heart because that is what it was called when I started going to Disney.

  3. Willie says:

    Just call it “Disney Movie Studios Park” it would make sense since it focuses on movies.

  4. Wow, surprised they are changing the name again. It was Disney-MGM Studios when I worked there back in 2002.

  5. srvwp2013 says:

    What is with these corner office guys who cannot keep their mouths shut. America is overrun with corporate and other “leaders” who are ridiculously removed from the operations of their companies. In effect it is easy to see why American has NO leadership at any level in any field.

  6. johns98 says:

    Or Disney/Sony Studios might work then :-)

  7. Lex says:

    Disney’s Florida Adventure might work.

More Biz News from Variety