Walt Disney Co. chairman-CEO Bob Iger revealed the planned rebranding while taking questions during the company’s annual shareholders meeting, held Thursday in San Francisco.
When asked by a young guest if Hollywood Studios would be renamed, Iger inadvertently said it would, but tried to backtrack when realizing the plans had yet to be announced. He provided no other details other than to say that the Orlando park is currently getting a significant overhaul, which would be followed by a rebranding when the updates are complete.
A number of attractions have been shuttered, including its backlot studio tour, to make way for new ones. Those could include additional “Star Wars”-themed rides and attractions. Mickey Mouse’s sorcerer’s hat from “Fantasia” (seen above) is also being removed, having blocked the facade of a replica of Hollywood’s TCL Chinese Theater, which houses “The Great Movie Ride.” That attraction is getting an upgrade as part of a partnership with Turner Classic Movies.
The park originally operated as Disney-MGM Studios until 2008.
Hollywood Studios is one of four theme parks that Disney operates at Walt Disney World in Orlando. The park has a theme of 1930s and ’40s Hollywood and houses the Tower of Terror, “Star Tours,” “Toy Story Midway Mania,” an “Indiana Jones” stunt show and other attractions. It also had been the home of an “American Idol” show, but that’s also ended its run.
Walt Disney World has a number of major updates under way, including the construction of an “Avatar” land inside the Animal Kingdom theme park. It also recently completed an expansion of Fantasyland inside the Magic Kingdom, the world’s most visited theme park each year.