Looking to expand its red-hot film and TV production business, Anonymous Content has retained investment bank Guggenheim Partners to sort through its options for enlisting investors and strategic partners.
Anonymous Content chairman-CEO Steve Golin has no intention of selling the management-production company outright or giving up control. But Anonymous is in the market for capital to build on the momentum generated in the past two years with a string of notable TV and film successes. That list includes USA’s “Mr. Robot,” HBO’s “True Detective,” Cinemax’s “The Knick” and TNT’s upcoming “The Alienist” — as well as two films now in the hunt for awards gold, “Spotlight” and “The Revenant.”
A rep for Anonymous Content declined to comment.
Transactions under consideration could range from an equity sale of a minority interest in the Culver City-based company to an alliance with a larger concern offering production or distribution support. Anonymous only recently engaged Guggenheim, which means that any deal is probably still a ways off.
But the timing is good for Anonymous. High-end content, particularly TV series that can travel internationally, are a hot commodity for media investors at present. The high prices paid in the wave of consolidation among small unscripted production companies during the past two years is a testament to the industry’s focus on content licensing as a profit driver of the future.
Anonymous has scored through its knack for comprehensive packaging of distinctive projects around breakout writers such as “True Detective’s” Nic Pizzolatto and “Mr. Robot’s” Sam Esmail, and established helmers, such as “Knick’s” Steven Soderbergh. Among its projects on tap for next year are two series for Netflix, Brit Marling’s “The OA” and Selena Gomez’s “13 Reasons Why.”
An influx of capital or infrastructure support would allow the company to enhance its talent-nurturing and development activities.
In addition to production and talent management, Anonymous Content also has a prosperous commercial production division.
(Pictured: “Mr. Robot”)