Russell Simmons’ media company All Def Digital and website WorldStar Hip Hop have entered an exclusive development partnership, the companies announced Thursday.
The two will work together on video content, starting with online videos and aspiring to produce television shows.
WorldStar Hip Hop has established itself as one of the top online hubs for hip-hop news and fan discussion.
Simmons and WSHH’s founder and CEO, Lee “Q” O’Denat, hope to benefit from the official partnership by creating content similar to their current collaborations, which include a film already in development at Paramount (through Simmons’ Def Pictures) and a comedy Web series that will air on ADD’s YouTube channel and on WSHH.
“I have known ‘Q’ for years; he is among the most talented content curators of his generation,” Simmons said in a statement. “Q has created a brand and platform like no other, with no outside funding or support, making him one of the great entrepreneurs in our space. It is my privilege to help extend that voice to the world.”