LONDON — Variety has teamed up with London’s Sanctum Soho Hotel to provide a venue for a series of exclusive events, including cast-hosted screenings of awards-nominated films, stand-up comedy shows, Q&As and other show-biz gatherings.
Additionally, the Variety Lounge on the ground floor of the hotel creates a new hub for London’s media and creative community, providing guests with a relaxed space in which to meet and network. The lounge has a full bar and gourmet restaurant. Variety has curated a collection of iconic images for the lounge, depicting legends from the stage and screen, conjuring up the glamour of Hollywood.
The screening room at Sanctum Soho, renamed the Variety Screening Room, will be available for screenings and events all year round, and Variety will host its Screening Series throughout awards season, featuring award-contending movies and TV shows.
“We are very pleased to find such a passionate partner in the Sanctum Soho,” said Paul Woolnough, Penske Media Corporation’s executive VP of international operations. “Variety has always been an integral publication within the U.K. entertainment industry, and we feel this collaboration enables us to become even more involved in helping to shape and contribute to the marketplace.”
On Wednesday, Variety and Sanctum Soho came together to host an informal cocktail party, sponsored by Moet & Chandon, to launch the new partnership with friends from the London-based show-biz community.
Among those attending were AMPAS’ Carola Ash, the team behind FrightFest — Paul McEvoy, Ian Rattray, Alan Jones and Greg Day, Lawrence Atkinson of DDA Public Relations, Elliot Grove of Raindance Film Festival, Catherine Lyn Scott of London Flair PR, actress-stunt woman Maya Miles, actor-writer Sebastian Street, Rachel Glaister of All3Media Intl., Xavier Henry-Rashid of Film Republic, Frank Mannion of Swipe Films, TV presenter and radio d.j. Sarah-Jane Crawford, Katrina Neylon and Isabelle Fedyk of Studiocanal Television, Michelle Asik and Isabel Lewis of ITV Studios, Shereene Witter of Franklin Rae PR, Victoria Marcroft of Twentieth Century Fox Television Distribution, and Daniela Harris of Fox International Channels.