The unit will be Nippon TV’s third overseas division after offshoots in New York and Amsterdam that were both established more than 20 years ago.
It will be headed by Hidetoshi Hiramatsu, currently MD of international business development. Start-up capital of US$100,000 will later be raised to US$1 million.
Nippon TV says its ambition is “to become the leading media content company in Asia.”
Earlier this year, the company established a joint venture company with Sony Pictures Television Networks. In October the joint venture launched a new channel, GEM, in Hong Kong, Thailand, Indonesia, and Cambodia.
Last year saw Nippon TV acquire streaming service Hulu Japan, while another corporate move saw it establish a three way visual effects and computer graphics joint venture with Nikkatsu of Japan and Kantana of Thailand.
Nippon TV is currently working with Warner Japan on a co-production feature “Death Note 2016” that is the third picture in their youth horror franchise.