Spongebob Squarepants
Courtesy of Nickelodeon

Two Chinese companies are to build a Nickelodeon-branded attraction in Sanshui New Town, near the Southen city of Foshan, China.

Partners in the deal are Sanshui New Town Management Committee and Hong Kong and China-based Elite Global, with a licence from Viacom International Media Networks.

The attraction is expected to cost $1.85 billion (RMB11.9 billion) to build and is scheduled to open by 2020. The park is part of a Foshan Cultural and Ecological Coastal Project, which was set out last year as encompassing a culture-oriented city, that fosters inter-industry integration between cultural and six other fields, tourism, sports, science, technology, commerce and traditional industries.

“We are thrilled we will develop our first branded attraction in China, which will open up further opportunities for our recreation business in Asia,” said Ron Johnson, executive VP, Nickelodeon and Viacom Consumer Products (NVCP).

“We look forward to working with Elite Global Group and Foshan to create a series of branded attractions that will appeal to kids and families across China, enabling them to connect with some of the most beloved Nickelodeon characters in the world, including SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles,”

Nickelodeon branded attractions and parks around the world include Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on Australia’s Gold Coast, Wet n Wild Sydney (Australia), Nickelodeon Land at Pleasure Beach Blackpool (U.K.), Nickland at Movie Park Germany, Nickelodeon Land at Parque de Atracciones Madrid (Spain) and Nickelodeon Lost Lagoon to open at Sunway Lagoon in Kuala Lumpur (Malaysia). There are also Nickelodeon attractions at the Universal Studios in Orlando, Florida and Hollywood, California.

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