Beijing Sun Seven Star Culture, controlled by colorful Chinese entrepreneur and producer Bruno Wu, has partnered with the Yucheng Group to use Yucheng’s Ezubo financial platform, as an international film finance tool.
The co-operation begins with the launch of the 10 billion yuan ($1.6 billion) China Global Alliance Film Fund in Los Angeles.
Wu’s Sun Seven Stars Culture will be responsible for project selections and investment reviews.
Ezubo is a leading online financial service platform that has raised more than $9 billion to date through its ‘asset to peer’ financing.
In recent months it has expanded from financial products into the cultural industry, dubbed the Muse Era Cultural and Art Investment Plan. The China Global Alliance Film Fund is one of the first funds raised under the Muse banner. Other products will cover TV entertainment, literature, music, drama and fine art.
“This is a fantastic opportunity for many Chinese investors to participate in Hollywood, international filmmaking and global IP,” said Wu, chairman of Sun Seven Stars.
Beijing Sun Seven Stars Culture is the flagship company of Wu and Lan Yang’s Sun Seven Stars Media Group, formerly known as Seven Stars Entertainment.
It has connections with nearly 60 film production companies via acquisition or joint venture, and is involved in production and distribution of English-language films, TV, variety and reality shows.