Princess Cruises Gives Onboard Entertainers a Dry Run on Land

The area around Valencia, Calif., 30 miles north of downtown L.A., is well known as a production hub for many studios.

Less visible are the activities of Princess Cruises, which conducts workshops and rehearsals for all 0f its live shipboard shows in a 28,000-square-foot space tucked away in an industrial park. Adrian Fischer, VP of entertainment, says that 550 performers cycle through 36 rehearsal periods annually. “Every year, we typically do two or three new shows,” Fischer says. “It has become a well-oiled machine.”

The space includes five main rehearsal halls with stages matching in size those on the ships, with audio systems, mirrors and “sprung floors so they’re good for dancing,” Fischer notes. There’s also a music rehearsal studio with recording equipment, musical instruments, a voice studio with a piano, a lunchroom and several production offices.

Another asset: a “bright ideas” room for brainstorming. “It gets people away from a typical office environment,” allowing for creativity, says Fischer. Artwork and concepts can be pinned on the walls.

Princess Cruise’s latest shipboard innovation, “Magic to Do,” a collaboration with composer Stephen Schwartz, was launched from that room.

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