World Cup Games on Univision, ESPN Netting 7.5 Million Viewers

Viewer interest seems to be strong for this year’s World Cup, with Univision and ESPN averaging a combined 7.5 million television viewers — up vs. four years ago — for their Group Play coverage since Thursday.

According to in-home viewing estimates by Nielsen, Univision (along with its simulcast on Univision Deportes) averaged 3.8 million viewers for 11 matches Thursday through Sunday, pacing ahead of Univision’s 2010 coverage of the Cup at the same point last year by 45%.

The Brazil-Croatia kickoff game on Thursday remains the most-watched game of this World Cup, averaging 5.1 million viewers on Thursday. Argentina vs. Bosnia-Herzegovina on Sunday averaged 4.9 million.

ESPN, ESPN2 and ABC have combined to average 3.74 million viewers through Sunday. This is a 2% increase vs. 2010, but it shoots up to 37% if you exclude the United States-England match on the second day of the tournament four years ago, which drew a whopping 13.13 million viewers.

The WatchESPN app has averaged 209,000 viewers for the first 11 matches, bringing ESPN’s total through 11 games to 3.95 million.

According to Univision, the network’s Spanish-language telecasts are outdrawing their English-language counterpart on ESPN in major markets Los Angeles, Dallas, Houston, Miami and Phoenix.


Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. To watch all the games online legally from anywhere you are, check this guide:

More TV News from Variety