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USA’s ‘Rush’ Off to Slow Ratings Start; FX’s ‘Married’ Scores With Young Auds

On a Thursday night that saw both USA and FX debut a pair of series, the latter’s comedy “Married” fared best in hitting its target audience. It was slow going, though, for USA drama “Rush,” with the net doing a little better with “Satisfaction.”

According to “Live + same-day” Nielsen estimates, USA’s “Rush” (pictured) averaged a 0.39 rating in adults 18-49 and 1.704 million viewers overall in its 9 p.m. premiere. This puts it near the bottom of drama series premieres on cable this summer — ahead in the demo of AMC’s “Halt and Catch Fire” (0.34), but well behind most others, including TNT’s “The Last Ship” (1.18), FX’s “The Strain” (also 1.18), MTV’s “Finding Carter” (0.73), FX’s “Tyrant” (0.61) and ABC Family’s “Chasing Life” (0.53).

“Rush,” starring Tom Ellis as a bad-boy doctor who provides services to the rich and famous in L.A., also didn’t fare well relative to its lead-in, falling off from an encore of “Law & Order: SVU” at 8 o’clock (0.55 in 18-49, 1.951 million viewers overall).

USA followed up “Rush” with “Satisfaction” (0.49 in 18-49, 1.707 million), which built on its lead-in by about 25% in the demo while building slightly in total viewers. Most of the gains came courtesy of men, with “Satisfaction” building on “Rush” by 32% in men 18-49 (0.41 vs. 0.31).

“Satisfaction,” which follows a married couple whose relationship takes a major turn for the worse, is seen as more of a drama departure for the typically blue-sky network, so its growth over “Rush” is an encouraging sign

Over at FX, comedy “Married” opened to a 0.65 rating in adults 18-49 and 1.12 million viewers overall in the 10 o’clock half-hour, building on its lead-in from the movie “21 Jump Street” (0.8 in 18-49, 1.5 million). In its time period, it stood as the No. 1 program — broadcast or cable — in men 18-34 (0.81 rating), a core demo for the network.

The net’s new 10:30 p.m. comedy, “You’re the Worst,” fell off from there, averaging a 0.44 in 18-49 and 765,000 total viewers.

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