‘Sofia the First’ Special Scores in Ratings for Disney Channel

Sofia the First The Curse of

Audiences flocked to Disney Channel’s recent “Sofia the First” special, which became primetime’s No. 1 telecast of the year in key preschool demos.

According to Nielsen estimates, the Nov. 23 spec “Sofia the First: The Curse of Princess Ivy,” featuring a special appearance by Rapunzel voiced by Mandy Moore, averaged about 4.7 million total viewers — making it the series’ No. 2 telecast to date.

It was the No. 1 evening telecast across all television among kids 2-5 (1.4 million) and girls 2-5 (1.1 million) and the No. 1 evening preschool telecast among kids 2-11 (2.7 million), adults 18-49 (1.5 million) and women 18-49 (950,000).

Year-to-date, Disney Junior’s “Sofia the First” is TV’s top series in girls 2-5, accounting for the top 11 telecasts and the No. 1 preschool cable TV series in total viewers and women 18-49. Its animated TV movie prequel, “Sofia the First: Once Upon a Princess,” continues to be the No. 1 cable TV telecast of all time in kids 2-5 and girls 2-5.




Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety