Saturday’s Olympics Action on NBC Down in Ratings From 2010

Saturday's Olympics Action on NBC Down

NBC of course dominated the ratings race on Saturday, the first official night of competition, though its numbers came in below the 2010 Winter Games from Vancouver.

According to preliminary national estimates from Nielsen, NBC’s primetime coverage from Sochi averaged a 6.2 rating/20 share in adults 18-49 and 25 million viewers overall in primetime — down from the 7.5/22 in the demo and 26.2 million total viewers four years ago. Those Vancouver Games generally benefited from advantageous time-zone differences, meaning the primetime events each night were more fresh and sometimes even live.

NBC drew about 10 times the young-adult audience of any of its rivals on Saturday (a 0.6 rating in adults 18-49 for runner-up ABC) and nearly nine times the overall audience of CBS (2.9 million).

The top local markets in the overnights came from Minneapolis (22.4 household rating/41 share), Portland (20.7/34), Salt Lake City (20.6/39), Denver (20.3/37) and Milwaukee (19.8/34).

On Saturday, snowboarder Sage Kotsenburg picked up the first gold medal for the U.S.

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  1. I look forward to the day when Google, or some other tech giant with big buck billions, buys the complete broadcast rights to the summer and winter Olympics: freely providing no-hassle live streaming HD video, commercial-free coverage, generous video clips, comprehensive athlete/event stats, and truly non-political /non-jingoistic commentary — totally free of the usual moronic Iike-to-hear-myself-talk network TV chatter.

    For once, before I take a dirt nap, I’d like to enjoy the whole Olympics and all of the Paralympics purely and comprehensively for just the sports — plus the true spirit of individual Olympic athleticism regardless of what country the athlete represents. Please…puh-leeeeeeeez! Damn, I’ll even settle for C-SPAN style Olympic coverage.

    Pun intended, NBC has had enough chances at not dropping the Olympics ball.

  2. Paulette Goldschmid says:

    Where is Meredith Viera? Rats !!! I like her. Get Rid of some of the other people. Bring her back

  3. A. Jensen says:

    Why isn’t NBC broadcasting the medal ceremonies from this year’s Olympics?

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