KCAL 9, CBS 2 Evening Newscasts Score Ratings Gains in November Sweep

CBS 2 KCAL 9 Los Angeles

The November sweep was a good one for the duopoly of CBS 2 and KCAL 9 in Los Angeles, with all of its evening newscasts posting ratings gains.

In Nielsen estimates heading into Wednesday (covering 27 of the sweep’s 28 nights), KCAL 9 remained the top-rated 10 p.m. news program on a Monday-Friday basis, with its average audience of 156,000 representing an 18% gain compared to the year ago ratings period. It was followed by KTLA (127,000) and KTTV (77,000).

On a Monday-Sunday basis, KCAL drew 147,000 viewers (up 16%) vs. 122,000 for KTLA and 74,000 for KTTV.

This marks the tenth victory in the last 13 major sweep periods (dating back to November 2010) for KCAL 9.

CBS 2 also delivered year-to-year growth in total viewers with its 6 a.m. (up 21%) newscast, while KCAL 9 posted gains at 2 p.m. (up 45%), 3 p.m. (up 15%), 8 p.m. (up 7%) and 9 p.m. (up 16%).

In the highly watched 7-9 a.m. window, CBS 2 lagged its rivals, but the station’s telecast of “CBS This Morning” drew 47% more weekday viewers than last November (74,650 vs. 50,700) — making it the biggest gainer among local stations during the time period. “Good Morning America” on KABC 7 (213,500, down 12%) and “KTLA News at 10” (208,900) were the market leaders.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Roger and out says:

    For heaven’s sake! Where are the Spanish station numbers in this article? When will Variety cover the whole market?

More TV News from Variety