Fox 5’s ‘Good Day New York’ Tops May Sweep Morning News Race in Key Demos

Good Day New York

Fox 5’s “Good Day New York” continued its ratings momentum in May, delivering record numbers for the sweeps month while its chief national competitors saw double-digit declines.

According to live plus same-day Nielsen estimates through Wednesday, the final day of the sweep, the weekday edition of “Good Day New York” averaged a 1.4 rating in adults 25-54 (118,000 viewers), tied with WABC’s “Good Morning America” (121,600 viewers) and beating out WNBC’s “The Today Show” (98,600 viewers, 1.2 rating).

This is quite a reversal from May 2013, when the Fox show was well behind “GMA” and neck-and-neck with “Today.” Compared with last year, “Good Day New York” was up 2% in the demo, while “Good Morning America” plunged 30% and “Today” dropped by 14%.

The story was even better in the younger 18-49 demo, where Fox 5 (103,000, 1.2 rating) finished comfortably ahead of the national morning news programs on WNBC (81,200, 0.9 rating) and WABC (76,000, 0.9 rating). In this demo, Fox surged by 12% while “GMA” on WABC shrunk by 44% “Today” on WNBC dropped 13%.

In both 18-49 and 25-54, these were the largest May sweep audiences for “Good Day New York” since the launch of Local People Meters in June 2004.

Also of note in local news results, the 10 p.m. newscast on KCAL 9 in Los Angeles rose year-over-year to post its largest margin of victory ever for a May sweep. On a Monday-Friday basis, KCAL averaged 149,000 viewers, followed by KTLA (134,000) and KTTV (125,000).

This was the ninth win in the last 12 major sweeps for KCAL 9, dating back to November 2010.

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