Brazil-Mexico Match Sets First-Round World Cup Ratings Record for Univision

Brazil-Mexico Match Sets First-Round World Cup
Laurence Griffiths/Getty Images

Tuesday’s much-anticipated showdown between Mexico and host country Brazil in the FIFA World Cup has set a viewership record for a group-stage match on Univision.

According to Nielsen estimates, the Spanish-language network averaged 6.8 million viewers for the match, which ended in a scoreless tie. This breaks the previous record for the opening round of the soccer tournament on Univision, set four years ago when Mexico took on France (6.0 million).

Unlike Monday’s game featuring the USA, which set a ratings record on ESPN, Tuesday afternoon’s battle between Brazil and Mexico drew more viewers on Univision (also simulcast on Univision Deportes) than ESPN (4.2 million). Univision also was more watched in six of the country’s 10 largest markets: New York, Los Angeles, Chicago, Dallas, San Francisco and Houston.

Through 17 matches, Univision was pacing 54% ahead of its viewership numbers of four years ago.

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