AMC’s ‘Mad Men’ Return Gains Big in Time-Shifted Viewing

Mad Men Season 7

The seventh-season premiere of AMC’s “Mad Men” showed healthy early DVR gains, as expected, with three days of playback pushing its ratings in key demos up by nearly 75%.

According to Nielsen estimates, the overall average audience for the premiere telecast of “Mad Men” grew by 63%, from 2.27 million on Sunday night to about 3.7 million in Live+3 numbers. In 2013, “Mad Men” on average added 63% more total viewers when comparing its same-night number (2.49 million) to its full-week Live+7 average (4.06 million), so its premiere last Sunday has basically matched that percentage gain in just three days.

In adults 18-49, Sunday’s return of “Mad Men” rose 74% in L3, and in adults 25-54 it shot up by 73%.

AMC also notes that “Mad Men” is the No. 1 season pass on iTunes and the premiere episode ranked No. 1 for most of the week.

“Mad Men” remains the most upscale-skewing drama on television across all ad-supported cable and broadcast networks, with roughly 54% of the premiere adults 25-54 audience coming in homes with $100,000 or more of annual income.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Tony Copelin says:

    If they were like me,I am so busy I forgot it was on. Thank goodness for my DVR being set to record all new episodes.

More TV News from Variety

Loading