A&E’s ‘Duck Dynasty’ Opens Season 6 With More Declines

Duck Dynasty ratings

The ratings decline for “Duck Dynasty” continued as it kicked off its sixth season Wednesday with the show’s lowest numbers since the fall of 2012.

“Duck,” which featured a guest appearance by Louisiana Governor Bobby Jindal, was cable’s No. 1 show on the night, according to Nielsen, but its 1.8 rating in adults 18-49 was 45% lower than its fifth-season opener in January of this year (3.3). It was also 28% lower than where it ended with its fifth season in March (2.5).

In total viewers, “Duck” drew 4.6 million on Wednesday — down 46% from its season 5 premiere (8.5 million) and 23% below its March season finale (6.0 million).

The show, which was embroiled in controversy last winter due to derogatory comments about gays and others made by family patriarch Phil Robertson, peaked with its fourth-season premiere last August (5.0 demo rating, 11.77 million viewers overall) — the largest audience for a nonfiction series telecast in cable history.

While the controversy certainly contributed to “Duck’s” decline, it also should be noted that docudramas in general tend to have a relatively short shelf life. The series seemed to lose steam in the back half of its fourth season, and its ratings declines accelerated post-controversy.

“Duck Dynasty” also holds the cable reality record in adults 25-54 (6.3 million), topping the mark set by “Trading Spaces” nearly 10 years earlier. The only cable reality show to ever draw more adults 18-49 than last summer’s “Duck Dynasty” premiere was TLC’s “Jon & Kate” in June 2009 (6.5 million).

 

 

 

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  1. Charles M says:

    Ratings have declined but still way above the competition. Doesn’t surprise me they would start to run out of material/reach viewer fatigue. Look at the DD merchandise and ratings for DWTS when Sadie was on to gauge their following.

  2. John bost says:

    This show is a joke, because this is not the way these people really live.they only started wearing beards and camo only when this show started. A and e wanted them to act this way.a bunch of bible hoping hypocrites who are a bunch of rich yuppies except the idiot brothers.i never heard of someone like si who keeps referring to his Vietnam experience he probably didn’t do a damn. Thing over there except run his stupid mouth

  3. nunya says:

    God I cant wait till this show is off the air. I see this as a sign that the IQ average of the country is rising a few points.

  4. Roy Sanderson says:

    A&E would be wise to drop the hairy faced family and their bible thumping ways. People who don’t shave and like to tell other people how to live remind me of the Taliban. Get a razor Phil, you are scaring the children.

  5. I love Duck Dynasty. Why keep bringing up the past? I so tired of the he hurt my feelings suck it up cupcake life isn’t all roses and sunshine. It goes to show you how much time people have on their hands to worry about every sentence someone says. Get a life. He didn’t agree with people being gay well buttercup not everybody is excepting nor should be forced to. Oh and before you go off in a snit my best friend married her girlfriend so don’t go there

  6. Karl says:

    Did they even promote it? I saw multiple commercials for Big Smo (or whatever it’s called) but I didn’t know the season premiers of Duck Dynasty was happening until I happened to notice the countdown clock on A&E while channel surfing yesterday.

  7. SFSolstice says:

    LGBT Community and their supporters of equality for all topples cables top rated reality show of all time. The 1024 season opening audience cut by 50%. Now, I would call that a successful topple of homophobic America. WOO HOO ! Quackkkkkkkkkk Boom !

    • Hendricks says:

      Spin, spin.
      Spin that sin.

      • Really? says:

        Uh… even the author credits the decline to the fact that it is a docudrama. Maybe don’t pat the LGBT community on the back yet. There are still people who watch this show and still many, many people who do not care about LGBT rights.

  8. ymca says:

    Duck Dynasty is awesome and by the looks of things, DD merchandise sales are thru the roof. I live in Gotham and would rather hang out with the cast from DD than the pseudo-intellectual a-holes here in New York City.

    • Harry A. Hole says:

      I’m sure people in NYC look forward to hanging out with a camo clad subway sneak trying top ass himself off as a good ol boy as well. Hit yourself in the head with a hammer again, knock out a few of your teeth, move to Tennessee and you’ll feel right at home.

  9. rgold02 says:

    I love Duck Dynasty! I would hate for the show to end. Please, let’s all support them by watching the show.

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