Leaders Support Year-Round Olympic TV Channel

Sochi Winter Olympics
Michael Heiman/Getty Images

Olympic leaders converged for a summit in Switzerland on Saturday to discuss reforming the Games, which would include the creation of a year-round Olympic TV channel.

The new network would use the National Geographic Channel as a model to promote Olympic events in the years between the Games, the Associated Press reports. Its goal is to feature sports that aren’t normally spotlighted and attract younger audiences.

The channel would be more akin to NFL Network and MLB Network, which are supported by a league, than a traditional net. The International Olympic Committee will act as a “curator or moderator” to develop digital content, but also ask sports federations, national Olympic committees, broadcasters, and sponsors to partake.

Comcast recently doled out an unprecedented $7.75 billion to continue broadcasting the Olympic Games on NBC and NBC-affiliated nets through 2032. The agreement covers six Olympics (from 2022 to 2032)

The fifteen officials — including U.S. Olympic Committee President Larry Probst — who met to discuss the IOC’s Olympic Agenda 2020 campaign recognized the new channel’s “potential to greatly increase the presence of sports and the promotion of the Olympic values year round and worldwide,” the IOC said in a statement.

“The IOC will contact all the relevant stakeholders in the coming months to further develop the concept,” the committee said. Members are scheduled to vote on the agenda in December.

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  1. Rob Hood says:

    There is an inherent unintended consequences feel about this proposal and which Nanny Mo has highlighted below. The very essence of the Olympic Games is precisely that it is not in your face 24 hours a day. The are inummerable sports channels providing a surfeit of content. Adding Olympic sports to an already saturated medium does not enhance the Olympic Games which is a brand in its own right. Allow it to remain unique even though its has been hijacked by some sports codes that already have an established independant professional circuit such as tennis! Rob Hood.

  2. Nanny Mo says:

    Can you imagine anything more boring? The whole problem with our modern world is that we think if a little is good, too much is a whole lot better. The Olympics were special because they DIDN’T happen every day.

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