Debmar-Mercury announced that it will keep talker “The Wendy Williams Show” in production through June and July for a second consecutive year.
“We believe the ratings strength we’ve seen over the past season and during the May sweeps, despite having weaker lead-ins, is due in part to remaining in year-round production since last summer,” Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein said in a statement. “By keeping the lights on throughout June and July, in a quiet period traditionally reserved for firstrun shows to take their summer hiatuses, we intend to once again follow a strategy that has worked very well for us this past year. By remaining in production, we can offer Wendy’s younger fans that are home from school and college the opportunity to get their take on the day’s hottest topics and guests from a talented, multifaceted host whose rising popularity is a reflection of her universal appeal.”
The nationally syndicated program, hosted by Wendy Williams, earned its best metered market May sweeps performance ever, climbing 50% since its first May book in 2010. The show received a 1.4 metered market household rating and 5 share in the most recent sweeps.
Williams’ Wendy Williams Productions premiered its first series, “Celebrities Uncovered,” on March 18.