ABC Debuts ‘Selfie’ Pilot Online Ahead of Premiere

Selfie Karen Gillan

The latest marketing move from ABC for its upcoming sitcom “Selfie,” if nothing else, is fitting with theme.

The Alphabet debuted the pilot of the series on Hulu and ahead of its premiere next month. The show, a modern retelling of “My Fair Lady,” stars Karen Gillan of “Doctor Who” and “Guardians of the Galaxy” fame as Eliza Dooley, a narcissist who is obsessed with becoming famous over social media. John Cho plays a marketing guru who helps her rebrand her image after a video of hers goes viral, showing her there’s more to it than Facebook and Twitter — hence, the irony of debuting the show via social media.

Still, to debut a show over social media that targets Millennials is certainly appropriate for its desired audience. The show is not set to premiere on ABC for more than a month, with an airdate of Sept. 30.

“Selfie” comes from “Suburgatory” creator Emily Kapnek. Along with Gillan and Cho, the cast includes David Harewood, Allyn Rachel, Tim Peper, and Da’Vine Joy Randolph.

You can watch the full pilot below.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Soosiee says:

    It was good but I think this is a one trick pony. It will quickly get old.

  2. Lucy says:

    That was great!! geez can’t wait for more episodes to be released!!

  3. Samuel says:

    Reblogged this on Write a blog on a log, Sam I am and commented:
    This is so true and so good!

  4. Katie says:

    John Cho. Not Chu.

More TV News from Variety