E! is making the leap into scripted programming, and they have Elizabeth Hurley to lead the charge.

The cabler debuted the teaser for their first scripted series, “The Royals,” which comes from “One Tree Hill” creator Mark Schwahn. The hourlong drama follows a fictional British royal family, their extravagant lifestyle and the public scrutiny that impacts their lives.

Hurley stars as the matriarch, Queen Helena, who will do anything to protect the image of her family.

“I’m just a bitch with money and power,” Alexandra Park’s character says in the trailer. “But I do make it looks good.”

The teaser lasts a mere 20 seconds, but packs a lot in, with the tagline “Anarchy in the Monarchy.” It premiered at NBCUniversal’s upfront presentation in New York on Thursday.

The ensemble cast also includes William Moseley, Vincent Regan, Tom Austen, Ukweli Roach, Jake Maskall and Oliver Milburn. Lionsgate is producing, with production starting next month. It’s set to premiere in early 2015.

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