Vscore: Emmys Boost Winners’ Social Media Power

Emmy Awards Show
Lester Cohen/WireImage

The social media buzz triggered by the recent Emmy Awards  provided a noticeable bump to the Vscore rankings of some of TV’s biggest winners for the night.

Vscore is Variety’s method of analyzing the star power for individual celebrities. Over 17,000 currently working actors are assigned a score from 0-100 using a weighted combination of multiple factors, including box office and television ratings performance, award nominations and wins, social media mentions (positive, negative or neutral), and upcoming film or television projects.

The Emmys in particular caused significant gains in Vscores for some stars, including an 11-point jump between Aug. 20 and Aug. 27 (the Emmys were on Aug. 25) for “Modern Family’s” Ty Burrell (Outstanding Supporting Actor in a Comedy) from 77 to 88.

There were 10-point boosts for both “Breaking Bad’s” Anna Gunn (60 to 70 after winning Outstanding Supporting Actress in a Drama) and “The Good Wife’s” Julianna Margulies (71 to 81 after winning Outstanding Lead Actress in a Drama). Kathy Bates moved from 79 to 87 after winning Outstanding Supporting Actress in a Miniseries or Movie for her role in “American Horror Story: Coven.”

The data also highlights the fluidity of star power, though, as nearly all the stars who received a boost from the night saw their scores somewhat regress in the weeks following. Bates scored at 84 as of Sept. 3, Burrell at 84, Margulies at 78 and Gunn at 67.

Television’s inferiority complex may be validated by the scores as well, because even though TV’s biggest night provided some buzz for its biggest stars, it failed to land a single small screen star in the top ten Vscore ratings. Bryan Cranston’s score of 92 on Aug. 27 (he now sits at 89) would have been good enough for 12th at the time, but currently the only stars best known for their television work in the top 30 are talent that cross over into movies like Neil Patrick Harris (tied for 12 at 92) and Benedict Cumberbatch at (tied for 18 at 90), as well as Cranston, Amy Poehler, and Sofia Vergara (all tied for 26 at 89).

Variety’s VScore can be accessed and analyzed at varietyinsight.com/vscore

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