Rice joins Peter Benedek, chairman Jim Berkus, Tracey Jacobs, managing director David Kramer, managing director Jay Sures and CEO Jeremy Zimmer on the UTA board.
Rice is a TV lit stalwart who runs the agency’s scripted TV business with Sures. The promotion to a board seat gives him expanded management responsibilities.
“Matt’s contributions are everything we hope for from a partner and a board member. He is a wildly productive agent, a concerned and supportive mentor and a terrific leader,” the board members said in a statement. “We are thrilled to have him join the board and help us continue our tremendous growth.”
Rice joined UTA in 2002 after spending six years at Broder Webb Chervin Silbermann. He was upped to partner status in 2004.