Univision Achieves Highest Ranking to Date in Sweeps

Lo Que La Vida Me Robo

In a February that saw ABC and CBS air plenty of repeats opposite NBC’s coverage of the Winter Olympics, Univision rose to third place among adults under 35 — a first for the network in any sweeps month.

For the Jan. 30-Feb. 26 ratings period, Spanish-language broadcast network’s average primetime audience of 666,000 adults 18-34 was 6% higher than ABC and 19% better than CBS, according to Nielsen. Univision ranked fifth overall in both adults 18-49 and total viewers.

Weeknight novela “Lo Que La Vida Me Robo” (What Life Took From Me) led the way for Univision, attracting an average 18-49 audience higher than English-language programs including “Super Fun Night” and “The Taste” on ABC, and “Rake” and a few comedies on Fox.

With an estimated median age of 38 years old, Univision continues to deliver the youngest broadcast viewers during primetime. CBS remains the oldest-skewing (median age of 59), followed by NBC (55, heavily impacted by 18 nights of Olympics), ABC (53) and Fox (47).

In early-evening local news, Univision stations delivered the top-rated 6 p.m. newscast (regardless of language) in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Sarah says:

    Univision is the best hispanic channel because there is a lot of educational and diverse programs.

More TV News from Variety

Loading