In a February that saw ABC and CBS air plenty of repeats opposite NBC’s coverage of the Winter Olympics, Univision rose to third place among adults under 35 — a first for the network in any sweeps month.
For the Jan. 30-Feb. 26 ratings period, Spanish-language broadcast network’s average primetime audience of 666,000 adults 18-34 was 6% higher than ABC and 19% better than CBS, according to Nielsen. Univision ranked fifth overall in both adults 18-49 and total viewers.
Weeknight novela “Lo Que La Vida Me Robo” (What Life Took From Me) led the way for Univision, attracting an average 18-49 audience higher than English-language programs including “Super Fun Night” and “The Taste” on ABC, and “Rake” and a few comedies on Fox.
With an estimated median age of 38 years old, Univision continues to deliver the youngest broadcast viewers during primetime. CBS remains the oldest-skewing (median age of 59), followed by NBC (55, heavily impacted by 18 nights of Olympics), ABC (53) and Fox (47).
In early-evening local news, Univision stations delivered the top-rated 6 p.m. newscast (regardless of language) in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix.