Two months after he resigned his post at Up, cable vet Brad Siegel has landed as president of TV One.
TV One, which targets African-American auds, is in its 10th year. Siegel’s hiring is a sign the cabler is looking to rev up its operations in an effort to be a stronger competitor to BET. TV One is jointly owned by Radio One and Comcast Corp. The linear cable channel reaches 57 million households.
“The depth of (Siegel’s) promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace,” said TV One chairman-CEO Alfred Liggins.
Siegel will oversee all business and creative aspects of TV One, reporting to Liggins. He announced his resignation from Up, where he was vice chairman and helped build the channel from a seedling, in October after a 10-year run. At the time Siegel said he was looking for a new network-building challenge.
“The opportunity to build on the network’s diverse slate of original programming … is awesome, and I couldn’t be more proud that TV One is the exclusive home of the prestigious NAACP Image Awards. I am very excited to join the leadership team and help lead TV One to new heights as it enters its next decade,” Siegel said.