Daniels, who had been executive vice president and chief operating officer for Turner Sports since 2009, will report to Turner Broadcasting System president David Levy. The expanded role will have Daniels — who is based in Atlanta — overseeing all aspects of Turner Sports’ day-to-day management, including production, programming, scheduling, league relations, business development, ad sales, marketing, digital, talent, events and operations.
Daniels is credited with helping Turner’s 2012 negotiations with Major League Baseball to expand the company’s existing media rights partnership, as well as Turner’s 2010 negotiations with the NCAA to secure a 14-year agreement for the Division I Men’s Basketball Championship. In 2012, Daniels played a primary role in Turner’s acquisition of sports site Bleacher Report. This year, Daniels was credited with the development of a “teamcast” for Turner’s presentation of the 2014 NCAA Tournament National Semifinal games on TBS, TNT and truTV.
“Lenny is an outstanding executive and has played a key role in growing our portfolio of premium sports content,” said Levy. “His creativity and long track record of content and production innovation, as well as his ability to develop and lead an extraordinary team, have made a positive impact on Turner Sports.”
Prior to joining Turner Sports, Daniels served as director for ESPN’s “SportsCenter” and “NFL Primetime.” He began his sports television career at NBC Sports, where his roles included electronic graphics operator, production assistant, technical director and associate director.