Hincks, who will be based in London, will report to CEO Sophie Turner Laing, and will focus on “developing and growing the creative and strategic direction of the new venture,” the group said in a statement. He will have specific responsibility for the U.K. and U.S.
The venture will have creative operations in more than 30 markets, with a portfolio of over 600 formats in both the scripted and non-scripted genres.
“This new joint venture will establish one of the world’s most exciting, diverse and dynamic businesses for creative talent,” Hincks said. “It will be a place that gives the best people in our industry the freedom to pursue new ideas that they believe in, and to take creative risks to realize their ambitions on a global scale.”
Hincks first joined Endemol in 1999, having worked on factual and current affairs programming for the BBC since 1990. He went on to hold a number of senior management roles, initially at the company’s U.K. operation. These included creative director (2002-2005) and chief creative officer (2005-2008), before his appointment as Endemol U.K.’s CEO in 2008, when he also joined the international board and the creative board of Endemol Group.
Hincks was appointed president of Endemol Group in 2012, responsible for overseeing the company’s operations in the U.S. and U.K., as well as content creation and commercial exploitation across the group’s worldwide network.
Earlier this month, 21st Century Fox and Apollo inked a final agreement to create the merged group, with each owning a 50% stake. They will jointly manage the group.