Televisa, Sony TV Set 5-Year Production Pact

Sony Pictures TV is expanding its ties to Latin American media giant Televisa, inking a deal to produce 840 hours of programming over a five-year frame.

The projects will draw on Televisa’s deep bench of talent for 12 series to air on Televisa channels in Mexico and in the U.S. on UniMas, the Univision sibling channel.

Deal, announced Monday by Televisa’s Jose Baston and Sony TV’s Andrea Wong, calls for the partners to carve up distribution rights in other territories, with Sony handling distribution across Latin America, while Televisa handles the east and south of Europe. Sony and Televisa will jointly distribute all 12 series throughout the rest of the world.

Sony TV has been in business with Televisa for Spanish-lingo fare for more than a decade. But the size and scope of the deal is notable for Televisa, which has its own formidable studio operation turning out dozens of novelas and other programs.

“We believe that this new deal complements the capability of our production companies and will generate a variety of innovative and high quality content that is distinct from the programming genres we traditionally produce and will provide for more programming choices in the growing Mexican television broadcasting market,” said Baston, president of television and content for Televisa.

“This groundbreaking agreement has Sony Pictures Television producing in one of the most important countries in the world. The size of this commitment is indicative of the significance and evolution of our partnership,” said Wong, president of international production for Sony Pictures TV.

 

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